CSR
Your Competitive Strength Report (CSR) will…
- Contribute new thinking and fresh insights in each step of your strategic planning process
- Provide a decision-making technique for your directors and top managers
- Help you set the agenda for your suppliers and distribution chain
- Focus your top team on what it takes to achieve your marketing goals
The acid test is…will this tool help me maximize my organisation's competitive advantage?
What gives you your competitive advantage?
It is your ability to bring together every attribute of your business, to work seamlessly to deliver a standard of Excellence your competitors cannot achieve.
Can I assess my organisation's competitive advantage?
Yes. You can measure it and compare it to organisations that achieved the ultimate competitive advantage. These organisations have gone beyond Excellence to achieve competitive freedom. Recognition of their achievements came through internationally acknowledged Excellence awards.
Is your business outstripping your competition, leading it, keeping up with it, or trailing behind?
The gap in competitive advantage between outstripping and trailing your competition is 67%. The benefits of outstripping your competition are unequivocal … 43% more sales growth than the average and 44% more net worth than the average.
What can weaken any organisation?
Competitive advantage can be seriously compromised or even destroyed by the Abyss. The Abyss is the crevasse that sits beneath every business, your business, threatening to undermine it at any time. It represents those forces that impact upon your competitive position and the sustainability of your business. These forces can divert you at best and destabilise or permanently damage your business at worst.
What makes up the Abyss?
Common components that impact upon all businesses include Compliance (legislation and regulation), Capacity Limitations, Capability Constraints, Market Forces, Supply Chain failures, and Politics and Economic Policy.
Each business will also have its own issues that divert attention, overstretch critical resources and threaten to undermine progress and sustainability.
Why is the Abyss something you need to focus on now?
The forces influencing the Abyss used to grow more slowly than many businesses. Even twenty five years ago compliance, technology, and influences of the global market exerted some force on businesses. These things were evolving, slowly. Today they can set the agenda.
Today, the Abyss is growing so fast it outruns 67% of all organisations. In turn it reduces competitive advantage and undermines sustainability.
This business process improvement tool will…
- Enable you to assess 15 aspects of your business that give you your competitive advantage
- Compare your organisation's competitive strength with the premier award winners
- Highlight differences of perception, understanding or priority within key stakeholders
- Reveal individual insights into critical aspects of your organisation's competitive strength
- Quantify your organisation's risk exposure to against 60 relevant forces that make up your Abyss
- Guide you and your top team to extract the maximum learning from these reality checks
- Promote purposeful, focused dialogue on how to maximise your competitive advantage
- Lead to decisions and commitments to act that maximise your competitive advantage
- Alert you to the leadership approaches necessary to achieve and sustain Excellence
- Inform you about what it takes to achieve and sustain Excellence in all that you do
Your organisation's Competitive Strength Report will be 60 pages packed with comparative analysis, new concepts, thought-provoking exercises and tailored advice on leading your organisation towards achieving Excellence in everything it does.
10 major outcomes from your Report
- Invaluable learning and insights in return for the minimum draw on executive time
- A quantified definition of your organisation's potential to maximise its competitive advantage
- The widest understanding of the forces that could or do diminish your competitiveness
- Perceptive, purposeful dialogue on what matters and on what must be addressed
- Definitions of Excellence that relate to what your organisation does and how it does it
- Consensus on priorities and resource allocation decisions
- Decisions to take action on the process of maximising your competitive advantage
- Buy-in and commitment from your top team and key stakeholders
- A way forward to maximise your organisation's competitive advantage
Your Competitive Strength Report will be most beneficial early in the process of…
- Preparing for a strategic review - get a lateral approach to considering options
- Improving consensus and cohesion at a senior level
- Increasing the rate at which your organisation achieves its Vision and realises the benefits
- Moving your organisation on from working hard to becoming more effective and robust
- Achieving a sea-change in attitudes, cultural barriers or other obstacles to Excellence
- Seeking new markets and/or reverse declining market share and margins
- Meeting the challenge from new, better, faster and lower cost (economy) market entrants
- Cementing a merger or acquisition - at the time or when the benefits are still to be realised
- Improving the robustness and fluidity of the supply chain or distribution channels
- Gaining and/or securing a position of market dominance
"Our top team used the Competitive Strength Report to pinpoint and discuss critical factors in the success of our business. We were surprised to discover how easily the Report highlighted important differences in emphasis and perspective between the directors. These insights enabled us to review and refocus on our priorities and get consensus on the real strategic issues that lie ahead'
George Grieve (MD - Vital Health Foods) Cape Town
Are there alternatives? You could commission a major consultancy to analyse your performance but these exercises tend to be very time consuming and could cost their clients anywhere between $50,000 and $250,000 depending upon the size of your organisation! Alternatively, you could buy a competitive analysis benchmarking report for your industry or service sector. They will cost you less but they give you a lot of information about others and tell you nothing about yourself and the business you run.
www.competitivestrengthreport.com
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